Via Grammar Girl…
“First, we look at how writers can navigate the use of trademarked terms like Kleenex and Google, including when to capitalize, how to avoid legal pitfalls, and why genericide matters in professional writing.
“Then, we look at how the way we talk about gratitude followed the social conventions around gratitude — who got thanked and why— and how the word ‘thank’ evolved.
“The trademark segment was written by Natalie Schilling, a professor emerita of linguistics at Georgetown University in Washington, DC, who runs a forensic linguistics consulting firm.”
To read the full transcript of the show, click here.
